How Stories Are Assigned and Reported
Stories at Fullimedia originate in three ways: from reporters pursuing beats they cover continuously, from editors identifying gaps or developments worth examining, and from reader tips submitted to the newsroom. Regardless of origin, each story goes through the same reporting process before it enters a daily edition.
Reporters are responsible for their beats as ongoing subject areas, not just individual stories. Mara Restrepo maintains continuous coverage of the technology landscape — following research publications, regulatory filings, and product developments — rather than picking up stories reactively. The same applies to each desk editor. This continuity is what allows Fullimedia to report in context rather than in isolation.
What “Primary Source” Means in Practice
A primary source is the original record of a fact: a peer-reviewed study, a regulatory filing, a court document, a transcript, an official statistical release, a direct statement from a person with firsthand knowledge, or a verified original document. A secondary source — another publication’s report, a press release, a Wikipedia article, an aggregated summary — is a pointer toward a primary source, not a substitute for it.
When a reporter writes that a study found something, the specific study is linked or cited with enough detail for any reader to locate it independently. When a statistic is used, the original dataset or issuing institution is named. If a reporter cannot identify the primary source for a claim, that claim is either removed from the story or explicitly flagged as unverified and attributed to the secondary source with a clear caveat.
How Numbers and Claims Are Verified
Numerical claims — figures, percentages, rankings, dates — are verified against the primary source document before publication. Reporters do not rely on quoted numbers from press releases without confirming them against the underlying data. Where figures are contested or subject to revision, the story says so and names the contesting source.
For complex technical or scientific claims, desk editors with relevant expertise conduct a secondary verification pass. Dr. Andrea Velez reviews health claims for methodological accuracy before wellness stories are published. Sebastian Ross reviews financial projections and market data before business stories go to print. This is not optional for high-stakes claims — it is a required step in the editing workflow.
How the Daily Edition Is Assembled
Each day’s journalism is published as a numbered edition — Edition №1, №2, and so on. The edition number is assigned sequentially and permanently. Stories published on a given day carry that edition’s number, creating a stable record that readers can cite and that the corrections log references.
The daily edition is assembled by the Editor-in-Chief, who reviews the final lineup before publication. Editors submit their desk’s pieces with completed sourcing documentation. Stories that do not meet the sourcing standard at submission are returned for additional reporting rather than published with gaps.
Reviews and Recommendations
When Fullimedia publishes a review — of a product, a film, a book, a service — the methodology is disclosed within the piece: how long the reviewer used the product, under what conditions, what criteria were applied, and whether the item was provided for review or purchased independently. Review conclusions are the reviewer’s own assessment and are not influenced by the subject’s advertising relationship, if any, with the publication.
Recommendations are distinguished from reviews: a recommendation represents an editorial judgment that a reader should consider something, based on explicit criteria. Both formats are bylined and subject to the same conflict-of-interest disclosure requirements as any other journalism.
Health and Financial Content: Extra Scrutiny
Health and financial content carries specific risks if it is inaccurate or misleading. Fullimedia applies additional verification requirements to both areas.
Health content published under Dr. Andrea Velez‘s desk is evaluated against current clinical evidence. Studies cited must be peer-reviewed and are assessed for sample size, methodology, and whether findings have been replicated. Health stories clearly state when evidence is preliminary, when expert consensus is divided, and when a reader should consult their own clinician rather than acting on published information.
Financial content published under Sebastian Ross‘s desk does not constitute investment advice. Projections and forecasts are attributed to their sources and not presented as predictions. The Business desk discloses when its reporting covers a company or asset class in which an editor or reporter holds a financial interest, and recuses that person from the relevant coverage.
How AI Is and Is Not Used
AI tools are used at Fullimedia in a limited and clearly bounded way. Reporters may use AI assistance for: orienting research on an unfamiliar topic (followed by independent primary-source verification), transcription of recorded interviews, and copy-editing suggestions on grammar and clarity.
AI tools are not used to: generate factual claims, draft quotes or statements attributed to real people, produce bylined text that a human journalist has not authored and is not accountable for, or substitute for any step in the reporting and verification process. If AI-generated text were ever published as journalism, that would be a violation of both these guidelines and the publication’s commitment to real bylines.
The use of AI assistance in research or copy preparation does not reduce the accountability of the bylined journalist. Every published word is the responsibility of the person whose name appears on the article.
The Public Corrections Log
When a factual error is identified in a published story — by a reader, a source, an editor, or the original reporter — the following steps occur: the error is confirmed, the correct information is sourced, a correction note is written that describes specifically what was wrong and what the accurate information is, and the correction is applied to the article with a dated timestamp at the top.
The correction is also entered in the public corrections log at fullimedia.com.co/corrections/, indexed by article title, edition number, and date of correction. The log is permanent and not pruned. Corrections do not erase the record of what was wrong — they add to it transparently.
Stories corrected on matters of substance are reviewed by Carlos Mendoza before the correction is published. If the correction changes what was said about a named person or organization, that party is notified.
For the sourcing standards that underpin this methodology, see Editorial Guidelines. For the fact-checking process, see Fact-Checking Policy. For the full team, see Team.