Sebastian Ross

Sebastian Ross edits the Fullimedia business desk. He came to journalism from the financial press, and he has spent his career trying to do one difficult thing well: explain how money and companies actually work to people who do not have a finance degree and do not want one.

His beat is the business of ordinary life — running a small business, managing personal finances, navigating careers and the freelance economy, and understanding the corporate moves that quietly decide how millions of people earn and spend. He is drawn to the unglamorous mechanics: where a company's revenue really comes from, what a rate decision means for a mortgage, why a 'simple' financial product is rarely simple.

At Fullimedia, Sebastian holds business coverage to a strict line between reporting and speculation. Every figure is sourced, every projection is labelled as an estimate, and nothing the desk publishes is investment advice — only clear, honest explanation. He is unusually careful with financial-product coverage, where the incentive to mislead is strongest.

Sebastian is based in London and believes the best business writing leaves the reader with a decision they can actually make.