How Many Ounces Are in a Cup?
One US cup holds 8 US fluid ounces by volume. But dry ingredients are measured by weight, so…
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Food
Restaurants, recipes, and the culture and economics of how we eat.
ESSAY
Why ‘Authentic’ Restaurants Are a Marketing Idea
"Authentic" restaurants sell heritage as a guarantee, but culinary authenticity is mostly a marketing story - here is…
ESSAY
The Shrinking Menu Is a Feature, Not a Bug
Why are restaurant menus shrinking? The economics are brutal and the logic is sound - and a smaller,…