Good morning, and happy Friday. Five minutes of the day — one lead, a few shorter items, one recommendation for the weekend.
The lead
The wellness aisle is built to separate you from your money, and most of what it sells does very little. Dr. Andrea Velez’s desk decodes the supplement aisle — what the evidence actually supports, what is marketing, and the short list worth considering. It is the kind of plain, sourced guidance the category almost never gets.
Also today
- Business. Dreaming of working for yourself? Read the real cost of starting a small business in 2026 first — the honest numbers, not the hustle-culture version.
- Entertainment. When a song hits a billion streams, who actually gets paid? Our breakdown of the economics of a hit song follows the money to its surprising end.
One good thing
For the weekend: stop scrolling and start watching. Our guide to actually finding something good to watch tonight is a cure for the 40-minute browse.
That is the brief for the week. Subscribe to the Fullimedia Daily Brief and we will see you Monday. — Carlos Mendoza, Editor-in-Chief