The Checkout Optimization Checklist: 23 Things Most Stores Get Wrong

You spent money on ads. You wrote good product descriptions. You got someone to your store, they browsed, they added to cart. And then they left. This is where most store owners go wrong: they treat checkout like a formality. It's not. It's the most expensive page on your entire site - because every person who lands on it already wants to buy. You've done the hard work. The checkout just has to not screw it up. Baymard Institute puts average cart abandonment at 70%. Some of that is window shopping you'll never recover. But a significant chunk - they estimate around 18% of shoppers - abandon because of checkout problems. Problems that are fixable. This checklist covers 23 of the most common ones. Not theory. Things I've tested, fixed, and watched revenue move because of. Section 1: Trust and Anxiety (Items 1-6) The checkout is where buyer anxiety peaks. Your customer is about to hand over their card number and personal details to a website they probably found three hours ago. If you don