I've Been Tracking Competitor Job Postings for 6 Months. Here's What I Learned.

Six months ago I started automatically scraping the careers pages of 24 competitors. I refresh the data weekly and track changes. The strategic intelligence it produces is more useful than any paid market research I have bought. What Job Postings Actually Reveal Job descriptions are accidentally honest. They reveal: Technology decisions: A job posting for "Senior Engineer — Kafka migration" tells you they are moving from batch to streaming data. A year before that shows up in any product announcement. Organisational structure: Whether they want engineers to report to Product vs to an Engineering VP reveals their build culture. A VP of Revenue Operations means they are operationalising their sales motion. Current pain points: Job descriptions describe real problems. "Experience debugging distributed systems at scale" means they have distributed system problems right now. Pricing and packaging signals: "Experience with usage-based billing" means a pricing model shift is underway. "Enterp